The Global Rise of K-Pop, and What Businesses can Learn

Explore how K-Pop evolved from a local music scene into a global cultural force. Analyze the role of media, fandom, and strategy while mastering the present perfect to describe global impact and change. Activities include: business presentations, speaking practice, reading passages, text activities, gap-fill exercises and fill in the blanks. Grammar focus: Present Perfect. Business skills: Trend Analysis and Cultural Awareness.

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