Explore how influencers are transforming modern advertising and how brands use creators to build authentic, targeted campaigns. Examine the role of audience engagement, AI, and measurable results while practising adjectives and adverbs to describe marketing strategies and outcomes. Activities include: video lessons, business video lessons, business vocabulary, vocabulary, business scenarios and dilemma discussions. Grammar focus: Adverbs and Adjectives. Business skills: Influencer Marketing Strategy and Campaign Performance Analysis.