Explore the product development process, from generating ideas and testing solutions to launching products and scaling up production. Practise essential phrasal verbs used in professional contexts and apply them to realistic product development scenarios. Discuss how companies can distinguish genuine innovation from simple design upgrades and plan improvements that deliver real customer value. Activities include: business grammar, grammar, reading passages, text activities, debates and speed debates. Grammar focus: Phrasal verbs. Business skills: Technical communication and Project management.