Explore how successful companies use personalisation, customer data, and digital strategies to engage consumers. Analyse marketing approaches while developing a deeper understanding of defining and non-defining relative clauses. Students practise using relative clauses to describe businesses, customers, products, and marketing strategies. Activities include: business role plays, role plays, business grammar, grammar, gap-fill exercises and fill in the blanks. Grammar focus: Relative Clauses. Business skills: Strategic Communication and Business Analysis.