Analyze Apple's strategy for creating consumer demand and examine how past innovations influenced current market expectations. Explore how companies build anticipation, differentiate their products, and foster long-term customer loyalty. Practise using the Past Perfect to explain how earlier decisions, market research, and innovations shaped later success Activities include: image activities, business reading, reading comprehension, timeline activities, sequencing activities and business presentations. Grammar focus: Past perfect. Business skills: Market analysis, Consumer psychology and Strategic planning.