Explore how food companies use research and development to create new products, using real-world examples from the yoghurt industry, including Danone’s Essensis. Examine why innovative ideas sometimes fail to meet consumer expectations and consider what companies could have done differently. Practise using wish and if only to express regrets, reflect on missed opportunities, and discuss alternative decisions in product development. Activities include: business reading, reading comprehension, categorisation activities, sorting activities, gap-fill exercises and fill in the blanks. Grammar focus: Wish/if only. Business skills: Project management, Innovation strategy and Problem-solving.