Explore Simon Sinek’s “Start with Why” philosophy and examine how a clear sense of purpose influences leadership, employee engagement, and company culture. Analyse Patagonia as an example of a purpose-driven organisation and practise advanced opinion expressions to communicate ideas clearly and persuasively. Apply these concepts by developing compelling “Why” statements for different companies and considering how purpose can inspire employees and customers. Activities include: video lessons, business video lessons, business presentations, speaking practice, business vocabulary and vocabulary. Grammar focus: Expressing Opinions and Advanced Opinion Structures. Business skills: Leadership Communication and Vision Development.