Explore serialized (“vertical”) storytelling, community-led growth, and immersive marketing — three 2026 trends that work best together. Learners analyse Native’s 50-episode microsoap, practise comparatives and superlatives to evaluate strategies, and design a realistic episodic concept for their own company. Activities include: business reading, reading comprehension, discussion activities, class discussions, debates and speed debates. Grammar focus: Comparatives and Superlatives. Business skills: Strategy and Marketing Recommendiations.